branding

The Challenge of Achieving Simplicity: Part Three

brandingLesson In Branding From The Big Guys

The journey continues and branding was at the fore for me this week.

I had been working on my brand and asking these questions:

How do you feel about your brand?

How do other people feel about your brand?

How do you see my brand?

What values do you relate to me and my brand. So many questions!

No I didn’t have all the answers. Then last Saturday morning when we arrived at Rainbow Bay Beach we were greeted with a sea of purple yoga mats, banners and a finishing post all with the word ROXY shining forth. Every yoga  mat had ROXY printed 3 times on the side of the mat.

There were a huge number of people young women milling around waiting to participate in some event. When I enquired  to see if i could play and get a schwag bag I was told I had to have registered online. It was too late.

Here comes the lesson……..

brandingThe brand Roxy is a surf wear and accessories company for women. It is one of the main sponsors of the Roxy Pro World Championship Surfing circuit which was on at the time. It’s big time for Coolangatta and with the men’s Quicksilver Pro as well brings millions of dollars into the local community every year.

The major sponsor Samsung Galaxy,  known for phones, tablets, etc was about champions, not a phone in sight in all the signage.The message was we support the best in the world.

So what’s the lesson for me?

I tend to focus on the colors, the design, the fonts which is all okay and necessary, along with creating the mood and the style.

This is where the answers to the questions above come in.

It’s about the feelings, emotions, how others perceive your brand, how you feel about your brand.

The values people associate with your brand. These can be many and varied, positive or negative. Yes we would like them all to be positive, that is not always the case.

The values I like to see associated with my brand and thinking about what people tell they see, are: insightful, intuitive, inspiring, colorful, energetic, fun, full of love, honest, transparent, heart centered, making a difference, courageous, strong, creative, artistic. abundance, bold…….

Added values from my Facebook post

Layer of learning through love, UPLIFTED, so uplifting, adventurous, warmth, care, trust, service, layered love, joy, happy, light, nurtured, full of love, bright. artsy,beauty, radiant, positive.feel good…….

Brand valuesHave I missed any or (being bold would you challenge any of those from your perspective?) I would love to hear from you in the comments

This week has been a cycle of learning and a fresh awareness about my brand, Not always comfortable. Having an accountability partner is a lifesaver. Otherwise I might have given up!

heartMy lessons from the change:

It’s okay to reflect and reboot when your heart tells you that you are not on the right path! Yes that happened for me a couple of times this week. Then I drew the Inner Peace card 3 days in a row!

inner peace

  • If you document the journey nothing is wasted. Important to keep good records and files so you can find them.I had a couple of times where I lost my cool as I couldn’t locate my notes!
  • Sometimes you have to step away from the formal course work and listen to what you heart is telling you and take the necessary action to be true to yourself.
  • If people think you change your mind too often, don’t worry! Better to change your mind than stay on the wrong path.

The Branding Challenge

When your heart feels uncomfortable with how things are going you must stop.

  • Look at who your ideal client is
  • Your products and services
  • Ask who am I in my business and what do I stand for?

These three, your ideal client, what you offer,and who you be have to sing together like a great trio, in perfect harmony.

If it is not in harmony you have to go back and reengineer so it is not out of tune.

This is take 3 of my branding board. I feel I am getting closer to the feeling, style my brand reflects. I forgot to add in my products, so there will be take 4.

brand board

5 step process for generating income- update.

What I have found as I shared last week  this process is very intense and taking double the amount of time I allocated. I am planning this week to be further down the track with my selling plan. I will also be offering discovery sessions for my Your Heart’s Desire Program .  

I have been doing short interviews as part of this process. thanks to those who volunteered. If any of you reading this would like  to answer the 3 question I am asking , just say so in the comments.

This is what I put out on facebook and in The Heart Whisper Circle: 

This might be you or someone you know.
I am doing some Market Research and I am looking for  Heart Centered Entrepreneurs to interview. These are people who doing well or okay, but they want more. They have dreams they would like to pursue. Currently they are blocked, or have had a challenge that stopped them. They now want clarity around what their next step is to move forward to live their Heart’s Desire. They are ready to get clear. change and prosper.
Interviews are confidential, will take place on Skype (20 mins) or written. There will be a Suzie bonus for each interviewee

all my love

suzie-cheelListening to the whispers of your heart brings ♥MoreCOLOR ♥ More LOVE ♥ More ABUNDANCE ♥  AND TRANSFORMS YOUR LIFE. 

Get you own set of Heart Whisper Oracle cards here

heart-whisper-oracle-cards

The following two tabs change content below.

Suzie Cheel

Heart Whisperer
Suzie Cheel The Real Deal BE YOU BECOME ABUNDANT is her mantra Suzie is a Creative Gamechanging Visionary, Artist, Author, Intuitive Healer & Speaker. Law of Attraction trainer. The founder of The Heart Whisper Movement, creator of the Heart Whisper Oracle Cards that were born out of a near death experience, when her kidneys stopped functioning. Suzie found her true purpose here. . She was here to open people’s hearts to love. Her mission: to empower people to create abundant lives, through being powered by love and living their passion. Yes, Love Yourself into Abundance™. Suzie now mentors Creative Visionaries to Love themselves into Limitless Abundance & live a life of Freedo. Then they create successful profitable businesses that make a difference to their lives, their families, communities and the world. Yes creating ripples of change in the word of Gandhi Be the change you need to see in the world

Comments

comments

24 thoughts on “The Challenge of Achieving Simplicity: Part Three”

  1. Elsie Hickey-Wilson

    Suzie, I am so excited about what you are doing!!! There is a very strong vibration of deep energy that is now integrated using color, font, words and all tied to the chakra energy! Love, love, love the heart with all the words….that distills into the lovely compassion of your approach to people. We feel that energy deeply from you! It is coming through strongly, it is not so much that you are changing….lots of people change….but it is an integrating, a distilling of what you are. Hugs and love!

    1. Me too Elsie, Love those words: very strong vibration of deep energy and that you see the chakra energy. Thank you for how you saw the heart. I love that my energy is coming through- I rarely feel it, so love that you feel it. Another client says that I integrate mind, body and spirit and love how you have expressed it. My heart is singing , thank you love and hugs to you xxoo
      Suzie Cheel recently posted…The Challenge of Achieving Simplicity: Part TwoMy Profile

  2. Hi Suzie, As many of the other commenters have said, I am grateful that you are sharing your process in joy, honesty and vulnerability. So many of us are approaching the same questions, and looking to step into ‘bigger shoes’ and more into our own magnificence and joy. I’d be happy to be a volunteer for a short conversation about any of this, if you still need volunteers, and we can meet in a time zone shared by NYC and Australia! Love & blessings on your journey, Reba

  3. I Love the idea of a branding board Suzie! Very you 🙂 The colours…everything!
    And I agree with everyone here, your journey is now part of our journey too.
    The coming week we jump on skype for sure, I have my hands full with work and Haaniya’s final exams…hence the delay.
    Will email you.
    Lots of love,
    Z~

  4. I feel like I’m part of your journey of evolution as a person and a business, Suzie. I’ve really enjoyed reading the posts in this series. I think bold and colorful are absolutely part of your brand. Thanks for sharing your “branding board.” I’d never seen anything like that! It’s making me think. My blog is one color cause I just can’t manage to choose a second one!!!! I’m so different than you in that way.

  5. Suzie, I can relate on some level because I’m going through that process now. In fact your example has inspired me to create something that’s visual so I take what’s in my mind and put it on paper, just as I teach in my goal-setting class. I love your colors and they are YOU. Your artwork, scarves, etc. have always been bold, but not harsh.

    I missed your other posts, so will go back and read to see how your process is evolving.

    1. This is so true Elle, Today i was asked ” What is you biggest business dream for your business? My reply has rocked me as I have to make another shift: My biggest dream is to complete my book, be speaking to thousands, make that millions online and around the world, with my Heart Whisper Paintings as my backdrop. Sharing my story of saving my life through really learning to love myself and showing others how to do the same through listening to the whispers of their heart and living their heart’s desire This will create ripples of change and bring more love and peace to the world. 🙂 Thought you would appreciate this
      Suzie Cheel recently posted…The Challenge of Achieving Simplicity: Part TwoMy Profile

  6. I’m new to the idea of a branding board. I like the idea of your color selections and fonts. But, what really caught my attention were the questions you posed for yourself. I found myself struggling to answer them myself. Will be setting some time aside to work on these. Thanks for sharing your personal re-branding process. It’s very insightful.

  7. Thanks for sharing your re-branding process. I love the three reminders in the Branding Challenge. Whether just starting out or in business for a long time, I agree that it’s so important to ask yourself these three questions and make sure they are all in harmony. I recently met with a branding expert for a quick consultation and she provide me with some many insights around my “branding lexicon” i.e., the language I use when I talk about my services and business. It was so helpful. But I think the most important thing is to “Be True to Yourself” as you say. Good stuff!

  8. I have been mulling this over, thinking about it, asking quietly and feeling it through….it is still a work in progress for me. I am in awe of the approach you have taken and the creative effort you are pursuing to land on your beautiful brand. Thank you for the inspiration!

  9. I love that you are sharing your rebranding journey, Suzie! Your board is very impressive and of course, the colors are just so YOU. I have a digital version of a brand board set up on powerpoint because it allows me to easily play with colors and images, but it’s not as detailed as yours and you’ve definitely inspired me to look at a couple of untapped areas. Thanks so much and really enjoying this series!

Leave a Comment

Your email address will not be published. Required fields are marked *

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to Top